Who We Are

Greener Food is a non-profit consultation group driven by a shared passion for sustainability and a desire to make a positive impact on our planet. Our mission is to empower establishments and businesses to make sustainable choices and embrace greener practices. We believe that by working together, we can create a more sustainable future for all.

Our team of dedicated experts combines deep knowledge of the food industry with expertise in sustainability practices. We understand the challenges faced by establishments in adopting greener initiatives and strive to provide comprehensive solutions tailored to their unique needs.

One of our key areas of focus is conducting sustainability audits. We assess the environmental impacts, identify areas for improvement, and develop customized strategies to minimize their carbon footprint. We help businesses make informed decisions that align with their values and contribute to a greener food ecosystem.

We are strong advocates for promoting plant based options. By encouraging establishments to prioritize plant based ingredients, we reduce carbon emissions associated with food production by using the latest research and data. Through our guidance, businesses and establishments make it easier on their customers and communities to make sustainable choices all while preserving taste and saving food costs.

At Greener Food, we recognize the growing demand for plant-based options and the significant impact it has on sustainability. We work closely with establishments to develop and promote delicious and innovative plant-based menu items that cater to diverse tastes and dietary preferences. By expanding plant-based offerings, businesses can attract a wider customer base, improve public health, and contribute to a more sustainable food system.

Greener Food is proud to be a partner organization of Greener By Default.

As advocates for sustainability, we align with the mission and values of Greener By Default in promoting greener practices across various industries. By collaborating with Greener By Default, we leverage their expertise and resources to further our shared goal of creating a more sustainable future. To learn more about Greener By Default and their impactful initiatives, please visit their website.

Advisory Board

  • Assile Beydoun

    Global Sustainability Comms Director

    Procter & Gamble

  • Dr. Shireen Kassam

    Consultant Haematologist and Honorary Senior Lecturer, King’s College Hospital

  • Dr. Matthew Nagra

    Cornell University and the T. Colin Campbell Center for Nutrition Studies

Meet the Team

  • Seb Alex

    FOUNDER

    Born and raised in Lebanon, Seb has a MA in Sustainable Architecture and has worked in the UNHCR (United Nations High Commissioner for Refugees) followed by a corporate job in architecture. Today, he lectures on food systems and sustainability in universities and schools around the world including Harvard, McGill, McMaster University and many others.

  • Carly Dubery

    CORPORATE OUTREACH SPECIALIST

    A UK-born entrepreneur who has called Dubai home for the past 11 years, with a mission to promote veganism as a lifestyle for all, Carly supports conscious consumers and cultivates vegan choices through her platform, including the NJFV market—the UAE's first plant-based market. By nurturing partnerships with like-minded businesses and venues, she expands the reach of healthy plant-based offerings, encouraging individuals to explore the diverse world of vegan food and products.

  • Norah Aldosary

    DIETARY GUIDELINES INITIATIVE

    After finishing her Master's Degree in Public health from the University of Melbourne and obtaining her professional qualification as a Public health Specialist from the Saudi Commission of Health Specialties, Norah started working full time as a healthcare consultant. Norah gained experience in healthcare strategy and advisory at a multinational firm working with government entities. She founded a health education initiative in Saudi Arabia to raise awareness about sustainable food choices for individuals and businesses and helped the Saudi health food market grow.

  • Kiki Alvarez

    CHEF AND CULINARY CONSULTANT

    With over a decade of experience in the kitchen, Kiki Alvarez stands out as a pioneer in culinary innovation and health, seamlessly blending holistic wellness with gourmet flair. Her Venezuelan roots and notable work in Dubai have reshaped the plant-based culinary landscape. Collaborating with Dubai's top plant-based brands, Kiki's entrepreneurial spirit also shines through her own catering and menu development venture. Her culinary creations are a testament to her passion and dedication to revolutionizing healthy eating and the plant-based scene.